Case Studies
Multi-Agent Content Engine for Cricket
What did We do
Instant AI insights, every ball
We created an AI-driven content layer that keeps cricket fans informed—and entertained—through every ball.
Challenge
Deliver fresh, context-aware content at the pace of live cricket. The app needed:
- Real-time match narration for users on the go
- Up-to-the-second betting insights before and during play
- Push messages that arrive at precisely the right moment without overwhelming fans
Solution
Plugged a multi-modal AI engine into the existing app, powering three coordinated services:
- Live AI audio commentary that follows the action and adds expert-style colour
- AI betting tips that adapt to pre-match data and in-play momentum shifts
- Contextual push notifications that surface only the most relevant alerts
Result
Users now enjoy a richer, more interactive match-day experience, while the operator benefits from higher engagement and stickiness—without relying on manual content production or broadcast rights.